Salma Hasan Ali is a storyteller, author, consultant, and nonprofit leader. She uses the power of stories to bring people together, dispel misperceptions, and promote understanding; her stories in particular focus on the Muslim and Pakistani-American experience. As Principal of SHA Storytelling, she helps individuals and nonprofits develop, write, and market their own narratives. Salma's book, 30 Days: Stories of Gratitude, Traditions, and Wisdom, which captures personal stories of Muslims, and her 30 Days Journal, have been covered by NPR's Morning Edition and NowThis, and launched around the world.

In her volunteer capacity, Salma helps lead an award-winning nonprofit called KindWorks that promotes community service; the latest campaigns focus on setting up apartments for refugees and making KindSoup for shelters and neighbors in need. She was a finalist for the 2019 March of Dimes Heroines of Washington Award and has been nominated twice for the El Hibri Foundation Community Builder Award.