Join us on Instagram for the release of an exciting collaborative video reel featuring Rida Ali (@freespiritrida), a Pakistani American digital storyteller. Rida will explore Coke Studio’s transformation of Pakistan’s music industry.

Our host is:

Rida Ali is a master’s student at SOAS studying South Asian studies and Journalism. She is a digital storyteller and creates content that focuses on global and cultural topics. Rida graduated from NYU with an undergraduate degree in global studies and media. She loves traveling, urdu shayari, and film photography. You can find her work on all socials @freespiritrida

Saqafati Jashn: Celebrating Heritage, Art, and Expression, is a vibrant webinar series dedicated to the rich tapestry of Pakistani heritage, culture, music, and fashion. This series aims to illuminate the diverse cultural threads that weave together the nation's identity, offering participants an immersive experience in traditional and contemporary artistic expressions. Join us to learn more about Pakistan’s unique heritage and get inspired by the stories, sounds, and styles that define our cultural landscape.

The reel will be released on our Instagram page on Tuesday, August 20.